Why We Built Kreato | Kreato CRM

Why We Built Kreato?

Before starting with Kreato, we were into CRM consulting providing custom sales-oriented CRM implementations. With the experience gained, we realized there are huge gaps in the CRM solutions currently available in the market. Due to this, the businesses that implement Sales CRM doesn’t see any visible ROI and also go through very poor CRM adoption from their sales team. These traditional CRM software don’t help to increase sales, but just end up as better customer & sales data record management systems. What we have seen is, sales teams simply expect the system to help them do their job better, not to slow them down.

No provision to engage customers right from within CRM via email, call and text messaging.
No / limited support for eliminating repetitive & time-intensive manual tasks.

The non-availability of these provisions makes the CRM cumbersome to use, as they have to keep toggle between CRM and multiple engagement/sales automation platforms to complete their day to day sales routine. Thus keeping in mind the above challenges, we built Kreato covering the comprehensive sales CRM capabilities combined with in-built sales automation and sales engagement platforms.

Even though this integrated CRM platform approach (CRM with in-built sales automation and sales engagement) was working out, still the adoption rate is not that satisfied comparing the expected rate. With further research, we found that the below pointers are playing hindrance to the full-fledged adoption from the sales team.

No / limited support for eliminating repetitive & time-intensive manual tasks.
No / limited options to efficiently & intelligently engage customers from CRM system.
No / limited supply of sales intelligence to augment sales reps & sales leadership in both execution and decision making.

It is found that the non-availability of these options leads to multiple failures on salespeople (on focusing on the right deal, identifying pipeline risks & act on them proactively, deriving accurate forecasts, efficiently engaging with customers, and addressing team performance bottlenecks). And also salespeople spend more time on data entry & repetitive administrative tasks rather than focusing on the core sales activities for which they have been hired for.

The solution to remove the above hindrances is to either inbuilt the needed sales acceleration tools or integrate available 3rd party solutions to support the needed intelligent automation and decision making intelligence.

Even though some of the CRM players or organizations by themselves try to fill the above gaps, by integrating 3rd party independent solutions that specialize in sales automation, sales engagement, or sales intelligence, but such an integrated CRM platform proves to be inefficient due to the below disadvantages.

Toggling Multiple Solutions: Sales Reps and Managers have to toggle between multiple solutions (CRM, Engagement Platform, and Various Sales Intelligence Platforms) to perform their day-to-day activities.
Additional Subscription Cost: Separate subscriptions/licensing charges will be incurred for every automation, engagement or sales intelligence platform being integrated.
External Consultancy required: Implementation & configuration support from external consultants experienced on integrating specific automation, engagement/sales intelligence platforms required. This adds additional implementation costs.
Extended Implementation Time: Implementation time will be longer based on the number of automation/engagement/intelligence platforms being integrated.

Also specifically if you look at the currently available sales intelligence platforms available in the market, they are

Mostly focused on the large enterprise needs, not on the SME needs.
Concentrated on only augmenting the sales leaders/managers decision making not for augmenting the sales reps intelligence needs.
Mostly focused on the lead prospecting & sales forecasting overlooking critical intelligence needed on day-to-day pipeline execution, customer engagement, and team performance.

With the above wisdom gained, we narrowed down to the inbuilt approach and started to re-built Kreato with embedding AI layers from scratch across the LOC (Lead-Opportunity-Closure) to support the sales team with needed decision making intelligence and intelligent automations.

Our objective is simple: We wanted to build a Sales CRM that empowers organizations to accelerate sales growth and empowers sales teams to sell more effectively.

That is Kreato – a Sales CRM Platform powered by in-built Sales Acceleration AI – Axlerate. Core Sales CRM has been built to arm sales teams with much-needed sales execution capabilities with the right mixture of sales pipeline management, engagement, and automation tools, whereas Axlerate AI has been provided with capabilities to augment sales team decision making and execution capabilities throughout the LOC (Lead-Opportunity-Closure) sales cycle to sell faster, smarter and more.

Some of our key-differentiators stands as:

In-built Sales Acceleration AI: Tools to augment decision making and sales execution capabilities of sales reps and sales leadership covering sales pipeline, sales forecasting, customer engagement, and team performance. Acts as a personal data scientist and AI assistant auto-guiding sales teams to perform better consistently.
In-built Smart Sales engagement: Tools to engage customers effectively from within CRM system via Email, Call & Text Messaging.
In-built Intelligent Sales Automation: Eliminates repetitive & time-intensive tasks. Now sales reps can spend more time on their core sales activities.
Easy to use, affordable pricing: Provided as a ready-to-go system with easy to do D-I-Y configurations. Provided as a simple, easy to use system that allows to on-board sales teams in a jiffy. Competitively priced for SME sales organizations.